Having a website doesn’t automatically mean people will find it.
Your potential customers may be searching on Google, looking through local business listings, asking an AI platform for recommendations or comparing several businesses before deciding who to contact. The question is: when they search for the products or services you provide, will your business appear?
The Nutwood Network Masterclass – Get found online! will help local business owners understand how online search works and what they can do to improve their visibility.
Taking place at The Woodman Inn in Nuthampstead on Wednesday 23rd September 2026, this practical two-hour session will explore the different factors that influence whether a business is found online.
Search is changing
Search engine optimisation, usually shortened to SEO, has traditionally focused on improving a website’s visibility in search engines such as Google and Bing.
That remains important, but the way people search is changing.
Potential customers might now discover a business through Google Maps, a local search result, a review website, social media or an answer provided by an AI tool. Businesses therefore need to think beyond simply adding a few keywords to their website.
Whatever platform someone uses, the principle remains much the same: it wants to provide the best and most useful answer to the person’s question.
The masterclass will explain how businesses can demonstrate that they are relevant, trustworthy and able to provide that answer.
What will the masterclass cover?
The session will provide a jargon-free introduction to the main areas that affect online visibility, including:
- How search engines decide which businesses and websites to show
- The words and questions potential customers use when searching
- How to improve the content and structure of a website
- The role of technical SEO and website performance
- How Google Business Profile can support local visibility
- Why reviews, reputation and trust signals matter
- How links and mentions from other websites can strengthen authority
- The growing influence of AI-powered search and generative engine optimisation
- How to measure whether your activity is working
You will also learn why SEO is rarely one isolated task. Your website, content, local listings, customer reviews and wider online reputation all work together to influence how easily your business can be found.
Practical tips you can use straight away
This will not be a session filled with theory that is forgotten as soon as you leave the room.
Throughout the masterclass, you will be encouraged to look at your own business and consider how well it answers the questions your customers are asking. There will be practical examples and straightforward tips that you can begin using immediately.
You should leave with a clearer idea of:
- What your customers might be searching for
- Whether your website is targeting the right searches
- How to make individual pages clearer and more useful
- Ways to improve your local business visibility
- Simple changes that could make your business easier to find, trust and choose
- Which areas may require further work or specialist support
You do not need any previous knowledge of SEO to attend. The session is designed for SME owners and decision-makers who want a clearer understanding of online search without being overwhelmed by acronyms and technical language.
Make it easier for customers to find you
Good SEO is not about trying to trick a search engine.
It is about understanding what your potential customers need and making it easy for search engines – and increasingly AI platforms – to recognise that your business provides a relevant, credible and helpful answer.
If you want to understand where your business currently stands and discover practical ways to improve its online visibility, join us for the Nutwood Network Masterclass – Get found online!
Event details
Date: Wednesday 23rd September 2026
Time: 10am–12pm
Venue: The Woodman Inn, Nuthampstead, SG8 8NB
Cost: £30
To reserve your place, email Polly@nutwoodpubs.com.
