Strategy and services for companies looking to take their marketing to the next level
Marketing is easy… all you have to do is say the right thing, to the right people, at the right time, in the right format.
The tricky part is knowing what to say, to whom, when and how. This is where we can help.
What are your objectives?
- Are they realistic?
- Are they practical?
- Do you have the resources to achieve them?
Understanding what you want to accomplish is the first step towards achieving it.
Who needs your products or services? And when?
- Businesses or individuals?
- Once a day, once a year or just once?
- Young or old, male or female, or everyone at any age?
Understanding who you want to talk to will help shape the way you promote yourself, and which parts of the marketing mix are most appropriate to use.
Very rarely is only one marketing channel suitable to reach your target market. What combination of channels should you use?
- Face to face
And each of these major channels can be split into many different sub-channels. We can help you decide what is appropriate.