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Hyper Personalisation: Is it Necessary for Small Businesses?

Hyper Personalisation: Is it Necessary for Small Businesses?

Personalisation has become a key strategy for companies aiming to connect with their customers, but have you heard about the latest trend in personalisation? It's called hyper personalisation, and it's…

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Are They Really Digital Marketers?

Are They Really Digital Marketers?

There are lots of digital marketing experts out there, I know, I’m regularly contacted by them on LinkedIn. My favourite ones are the ones who've told me they've done lots…

Continue ReadingAre They Really Digital Marketers?
Wanting It All: Quick, Cheap and Great Quality

Wanting It All: Quick, Cheap and Great Quality

When it comes to requesting a service, it's natural to want quick, cheap, and good quality. Unfortunately, the reality is that in most situations, you can only choose two of…

Continue ReadingWanting It All: Quick, Cheap and Great Quality
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