Building Customer Awareness Before Purchase
Or How to Attract Customers Before They Know They Need You As a small or medium-sized business, you know how important it is to stand out from the crowd. But…
Hyper Personalisation: Is it Necessary for Small Businesses?
Personalisation has become a key strategy for companies aiming to connect with their customers, but have you heard about the latest trend in personalisation? It's called hyper personalisation, and it's…
Do You Want to Build a Snowman?
When I asked my daughter this morning if she wanted to build a snowman, she told me there wasn’t enough snow. But as you can see from the header, there…
New Customers. How Many Do You Actually Need?
The desire for new customers is usually the starting point of conversations with new clients. Very few however have thought about how many new clients they want or how many…