Boosting Your SME’s Visibility Locally: The Power of Local SEO
If you're looking to attract more customers from your local area, then you're in the right place. With the rise in searches made on mobiles, local search engine optimisation (SEO)…
Hyper Personalisation: Is it Necessary for Small Businesses?
Personalisation has become a key strategy for companies aiming to connect with their customers, but have you heard about the latest trend in personalisation? It's called hyper personalisation, and it's…
Are They Really Digital Marketers?
There are lots of digital marketing experts out there, I know, I’m regularly contacted by them on LinkedIn. My favourite ones are the ones who've told me they've done lots…
Email Marketing – Still Going Strong
Do you do social media? Of course you do, everyone does. It's why social media seems to be the go-to marketing channel for businesses looking to connect with customers. It’s…
The Benefits of Training
Last week I delivered another training session for Firebrand Training. The 4 day course was teaching apprentices the Principles of Digital Marketing. It’s something I’m enjoying doing, and I’m learning…